8 More Costco Products That Rival Name Brands

There’s something deeply satisfying about discovering a product that’s both affordable and outperforms the pricey name-brand version. That’s especially true at Costco, where the Kirkland Signature label consistently delivers big on both quality and value. Whether you’re shopping for pantry staples or indulgent treats, these Kirkland picks are ones that smart shoppers swear by—and in many cases, prefer over national brands.

If you’re looking to make the most of your next Costco run, here are eight products worth grabbing. I think that each one rivals a popular brand in taste, quality, or performance. Best of all? In true Costco fashion, they all come with generous portions and a budget-friendly price.

1. Kirkland Signature Bacon vs. Oscar Mayer Bacon

Bacon lovers know the struggle of finding thick, flavorful slices that cook up crispy—not greasy. Kirkland Signature’s Bacon has developed a loyal following for being exactly that. It’s thick-cut, doesn’t shrink excessively in the pan, and has a smoky flavor that rivals—or even outdoes—Oscar Mayer or Hormel. Plus, the multi-pack format makes it easy to store and freeze. If your family goes through bacon fast, this is the perfect bulk buy without compromising on quality.

Explore More: The Easiest Way to Cook Bacon Perfectly Every Time

2. Kirkland Extra Virgin Olive Oil vs. Imported EVOO

If you love to cook, Kirkland’s Extra Virgin Olive Oil is a must-have. It’s cold-pressed, made from Italian olives, and certified by Bureau Veritas to ensure it’s the real deal. Flavor-wise, it’s rich and smooth with a fruity finish, and the value is unbeatable—especially when compared to boutique olive oil brands that cost nearly twice as much.

3. Kirkland Organic Maple Syrup vs. Grocery Store Syrups

Pure maple syrup lovers, take note. Kirkland’s Organic Maple Syrup is tapped from Quebec maple trees and has a deep, natural flavor you just don’t get from many store-bought brands. It’s 100% pure—no corn syrup, no additives—and comes in a large bottle for less than you’d pay for a much smaller name-brand version. Breakfast just got a serious upgrade.

4. Kirkland Grass-Fed Butter vs. Kerrygold

Fans of Kerrygold will be happy to hear that Costco has its own grass-fed butter—and it’s fantastic. Made from New Zealand cows’ milk, Kirkland’s butter has that same rich flavor and golden color, often at a better price. Some taste testers even say they prefer it. Whether you’re baking, cooking, or spreading it on toast, this is one of those subtle upgrades that makes every dish better.

5. Kirkland Milk Chocolate Raisins vs. Raisinets

Chocolate-covered raisin lovers will find a new favorite in Kirkland’s Milk Chocolate Raisins. With plump raisins and a thick, creamy chocolate coating, they’re often compared to Raisinets—but many say they’re even better. Plus, they come in a massive 3.4-pound jar that’s perfect for sharing… or not.

6. Kirkland Super Premium Vanilla Ice Cream vs. Häagen-Dazs

This is a Costco cult classic. Kirkland’s Super Premium Vanilla Ice Cream is ultra creamy, full of real vanilla bean flavor, and often preferred over Häagen-Dazs. It comes in a two-pack that adds up to a full gallon—and at a price that makes indulging feel completely justified.

Explore More: 12 Holy Grail Costco Items Customers Swear By

7. Kirkland Cheese, Fruit & Nut Packs vs. Sargento Balanced Breaks

Perfect for on-the-go snacking or school lunches, Kirkland’s Cheese, Fruit & Nut Packs are a strong alternative to Sargento Balanced Breaks. You get more snack packs in the box, and each one includes real cheddar cheese, dried cranberries, and nuts for a satisfying sweet-savory bite. They’re convenient, tasty, and less expensive per pack.

8. Kirkland Caramel S’mores Clusters vs. Fannie May

A newer favorite, Kirkland’s Caramel S’mores Clusters combine marshmallow, caramel, graham cracker, and chocolate into one seriously craveable snack. They’ve drawn comparisons to Fannie May’s S’mores Mix—and many shoppers say Costco’s version is even better. With bigger clusters and more generous ingredients, this is one treat you’ll want to stock up on.

So the next time someone tells you that store-brand means sacrificing quality, just do what I do and point them toward these Kirkland gems. Many items at Costco make it clear you don’t have to pay top dollar for top-shelf taste. If anything, these products prove that sometimes, the better choice doesn’t come in flashy packaging—it just comes in bulk.